I’ve seen these business development principals in action. They work! At CARFAX, Bernie and his business development team made a substantial strategic impact on the company and its successful growth in a very short period of time.
After spending almost 20 years in the automotive industry, I have not met an individual that understands the true art of business development better than Bernie. He has proven that business development is a process, not focused on the deal but on the relationship and commitment to common goals. His process and techniques have built some of the strongest partnerships and relationships in the automotive online marketplace.
Bernie runs business development in a way I haven’t seen before. I’ve rarely in all my time out in corporate America as both an executive and a journalist met someone with as much vision and talent.
The Sumo Advantage is an innovative and powerful approach to business development that can propel a company to greatness. For early stage tech companies Bernie’s philosophy on strategic relationships can pave the way for incredible success. This book is at the top of the recommended reading list for all of our portfolio companies.
The Sumo Advantage is an invaluable insider’s guide to structuring and executing partner relationships that can create substantial enterprise value for the long term. It is a must read for every entrepreneur in the 21st century.
Successful entrepreneurs figure out how to hack the world to create seemingly “unfair” advantages that propel their companies to greatness; as an entrepreneur and investor I’m constantly working with my teams towards this goal. The Sumo Advantage is the unfair advantage we look for, outlined by one of the true masters of BD – thank you Bernie for sharing this with us.
I’ve seen the business development strategies in The Sumo Advantage turn a start-up into an industry leader—this program can put any company on a path to hypergrowth.
You may think you understand business development, but won’t truly appreciate how to approach partnerships until you’ve spent some time with Bernie. Every time we meet, he blows us away with new insights on how to pitch an opportunity, negotiate a deal, or unlock more value in a partnership.
One of the most important ways a startup can get momentum, can breakout, and can thrive is through superior business development. Applied correctly, it is a strategic weapon that greatly increases the odds of success in startup. Great startups borrow credibility in the market from more established players, and this is done through top notch biz dev. In my view, every venture-backed start-up should have Bernie come in and mentor their executives. Follow his lessons and you’ll double your valuation within 12 months.
One does not know it while it’s happening but if Bernie ever comes knocking on your door to do a deal, you can privately thank your lucky stars it happened.
Sumo Advantage Book Launch!
Austin Texas Feb 4 | Capital Factory Details»
FOLLOW BERNIE ON TWITTER