About Bernie

Bernie Brenner is an expert in strategic business development and enjoys the development of new businesses and markets. He specializes in securing and expanding strategic partnerships and is a frequent speaker on business development (BD) to entrepreneurs and venture investors.

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He is the co-founder and EVP of Business Development of TrueCar, Inc., a company focused on changing how cars are sold. Under Bernie’s direction, TrueCar secured more than 100 BD deals, including partnerships with USAA, American Express, Geico, Nationwide Insurance, Consumer Reports, and AAA, generating over $100 million in annual revenue.

Bernie is also a partner at the Capital Factory, an incubator/accelerator in Austin, Texas, where he is a mentor to many early stage entrepreneurs. Previously, Bernie ran business development at Carfax, Inc., where he secured partnerships with Toyota Motor Sales, AutoTrader.com, Cars.com and many other giants in the auto industry. He was the CEO of PromiseMark, Inc., an Internet security and privacy company, which he founded in 1997 by partnering with Symantec, maker of Norton Antivirus, and with Aon Warranty Group. He sold PromiseMark to a credit reporting agency in 2003. Bernie lives in Austin, Texas, with his wife and three children.

Timeline

1992

Founded 1-800-Car-Search, the first electronic classified service for buying and selling automobiles.

1997

Founded PromiseMark, to focus on consumer Internet security & identity theft.

2003

Sold PromiseMark to Experian Consumer Direct.

2003

Joined Carfax to establish a Business Development strategy and department.

2005

Signed over 40 deals in two years establishing Carfax as the defacto standard in the industry.

2005

Cofounded TrueCar (originally Zag.com) to create a better way to buy cars.

2007

USAA signed a multi-year strategic partnership with TrueCar. For the first time in USAA’s history, it partnered with a non-AAA rated and venture-backed start-up.

2010

Started ThanksABunch.org charity to recognize and thank the military and first responders.

2011

Signed TrueCar’s 100th partnership which now includes Consumer Reports, American Express, Geico, Nationwide and Progressive Insurance.

2013

Became Partner and Mentor at Capital Factory.

2013

Established angel investment group, Spanish Oaks Partners, to invest in Austin entrepreneurs.

jan

2014

The Sumo Advantage released.

mar

2014

The Sumo Advantage became the #1 Amazon Best Selling Strategy book.

mar

2014

Signed with PodcastOne to launch Extreme Biz Dev podcast.

may

2014

The Sumo Advantage became the #1 Amazon Best Selling Negotiations book.

may

2014

TrueCar went public at $9 per share.

aug

2014

TrueCar hit $25 per share and $2B valuation.